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Pingwell is creating computer vision applications for use on smartphones.

We believe that grocery retail is an industry that needs a revolution. We will allow shoppers to collect and share prices in their local market, before and during their trip to the store. We are developing state of the art machine learning algorithms to deliver the right information to consumers and brands at the right time.

Mobile applications must deliver timely, relevant and valuable information to consumers in order to gain and maintain as trusted shopping partners.

Information will eventually converge on mobile devices to compete for consumers’ business in the CPG space. This will happen as mobile becomes more pervasive, and measurability of new forms of marketing emerge.